All of my career has been established in the field of ICT (Information and Communication Technologies) and is marked by the knowledge of the international market through the numerous multinationals in which I have worked.

With a Computer Engineering from the Universidad Politécnica and a Bachelor's Degree in International Business Management from the University of Lincolnshire and Humberside, I define myself as a “self-made professional”. Evolving gradually and intuitively, I always have been appointed positions in the field of New Technologies: Intergraph Spain (CAD / CAM / CAE), Iberian Recognition (Optical Character Recognition, Document Management, Workflow), Banctec Ibérica (Document Management, Workflow), Altitude Software (Contact Center), first as CEO & President in Spain and then as Executive VP for Southern Europe. Currently I´m working for Gocontact as Advisory Board Member, while actively collaborating with organizations and associations linked to this sector.

Being an extremeña from birth, I feel that I have conquering blood in my veins, proven by more than 25 years of a professional career.

Sports have played a fundamental role in my personal and professional growth, and although I’ve dreamed of dedicating myself to it as a profession, destiny led me in other directions. I feel lucky and strongly believe that we should give back to the Society what it has given us, committing to this day by day.

Married and with two daughters, I’m convinced that the PEOPLE+TECHNOLOGY binomial is a source of CONSTANT INNOVATION, and that working these two pillars in balance is a guarantee of success.



Since the beginning of her carreer Raquel Serradilla has shown a solid commitment to areas of action that not only concern the business and the organization that she presides.


Thus, it has assumed the responsibility of advancing in the professionalization of the Contact Center sector by addressing diverse and innovative initiatives.